What should you do if your emails are consistently bouncing?

What should you do if your emails are consistently bouncing?

Blog Article

Email bounces are irritating to business persons and any individual intending to communicate through email on personal matters. If your emails keep on bouncing, it essentially means they never get to the targeted recipients, resulting in lost opportunities and spoiled relationships. Well, this is how to do it effectively.

Understanding Email Bounces

Types of Bounces
There are two major types of email bounces:

Soft Bounces: It is something that occurs when the inbox of the recipient is full, the server is down for the time being or the message sent is too large to be accepted by the receiving email service. The issues are technically temporary with soft bounces.

Hard Bounces:

Hard bounces happen when the e-mail address of the recipient is invalid, the domain does not exist anymore, or the recipient Bulk Email Data has refused your email. Hard bounces are in nature permanent and thus need immediate attention .
Steps to Take When Emails Bounce

1. Analyze Bounce Messages

Whenever your emails bounce, you usually get a message explaining the reason for it. Take careful note of such messages to establish whether the bounces are soft or hard. This information will guide your next steps.



2. Clean Your Email List

Hard bounces require that the email list be cleaned. In other words, the invalid addresses need to be scrubbed, and those contacts updated. Regular cleaning should increase your sender reputation and, therefore, deliverability.

3. Validate Recipient Addresses

Pre-send, validate your recipient's email address. This can be done using email verification tools, which clean an address to see if it is valid and reduce bounces.
4. Watch Your Sending Practices
Check your frequency of email sending. Sending too many emails to one address in a very short period can cause spam filters to kick in and lead to email bounces. Space out your emails, and make sure you are within the limits placed by your email service provider.